Influencer marketing: telling both sides to the story.

Influencers are getting a bad rep these days... but how did it get to this? In a world filled with fearsome marketing competition, good influencers are hard to come by. How do you find them? How do you work with them? And how can your social media campaign benefit from them? As an influencer and an influencer marketeer I will show you both sides of this world as well as the elements you need for a great collaboration.