In this new talk, Jonathan shares his experience from an entrepreneurial point of view. He analyzes the influencer marketing and tells us what his vision for the future is. He explains how we managed to create successful campaigns with international brands like Coca Cola, KLM, Canon or the Belgian Governement. To summarize, Jonathan illustrates why he believes marketers are wrong about influencer marketing.
In 2016 Jonathan quit his job, sold his car and bought a one way ticket to travel the world. Former consultant with a degree in communication and management, he created the concept MOM, I’M FINE®. Two years later, his story became an internet sensation. The concept appeared on multiple media platforms worldwide, raised 300.000 followers and has more than 100 million views on Facebook. Today, Jonathan has explored more than 50 countries in 4 different continents and transformed his Instagram account into a meaningful company