It’s no secret that Gen Y & Z is showing a different behaviour on social media than 5 years ago. Why is it that brands with a massive fanbase on Facebook seem to be unable to build the same audience on other social platforms like Instagram or YouTube? Let’s try and find some answers.
Bert Marievoet had been working in digital media for over 15 years. From the first digital banners on Skynet.be over digitalising homepages on HLN to leading Twitter in Belgium. At the beginning of 2017, he launched his own company Native Nation - a social media agency (co-)creating thumb-stopping content. In September this year they introduced Galaksie, a brand new YouTube initiative aiming to create different series airing a new episode once a week.
Bert will show different projects that turned out to be success cases for their clients.