Zoë Van Gastel

Zoë Van Gastel


Creative Director
Native Nation

It’s no longer a matter of being present on social media, it’s about HOW you’re presenting your brand on social media. The consumers on social are getting more and more intolerant and impatient when it comes to commercial messages. Therefor CONTENT IS CRUCIAL to guarantee attention and impact. So let’s not talk about the why, let’s talk about the how. Because after all we all want branded content to perform well and reach the target audience in a way it gets remembered.

Native Nation is an agency specialized in branded content, often published by influencers. Our company developed an influencers platform that provides our clients with transparent statistics in reference to influencers audiences, real live campaign reporting, clear campaign ROI etc. Nevertheless Native Nation is always putting content and authenticity first when developing new campaigns and social media strategies. As a creative director Zoe and here team have developed creative social media campaigns for brands as Tui, Orange, Lipton, ING, Mentos and many more. With +60K followers on her own Instagram account @thesoundofourshoes she speaks from experience on both sides of influencer marketing, being it from an creative agency’s point of view as well as the content creator’s angle.