BEST MULTI-CHANNEL CAMPAIGN
GOLD MIXX AWARD 2018

How did a small organization get the attention of major brands in a competitive charity-/sponsorshop-market situation?

During this session we will share the insights, strategy, campaign architecture and media use of a case that convinced 10 of Belgium’s major brands to commit to a longterm sponsorship.

Special Olympics - Dare to sponsor - BEST MULTI-CHANNEL CAMPAIGN MIXX AWARD 2018

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Innie Tran studied communicationmanagement at Erasmus University College in Brussels and graduated at the Belgian Advertising School. As an Account executive at LDV United, she works for clients such as De Lijn, Het Nieuwsblad, Special Olympics, Universiteit Hasselt, Brugge Kaas and Mitsubishi.