BEST AWARENESS CAMPAIGN
GOLD MIXX AWARDS 2018

Social Media is a place where people with similar interests come together. Sadly enough, also child pornography viewers have their own social channels which reside on the dark web. Child Focus and Wunderman successfully tapped into these unconventional ‘dark social media’ for their multiple award winning “Innocent Child Porn" campaign.

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Nel Broothaerts graduated as Master in Educational Sciences at the Ghent University. In 2002 she was responsible for the development of an educational programme for young children in Guatemala. After her return to Belgium, she worked within the educational system for children with special needs, responsible for the development of educational tools for teachers. Between 2005 and 2007, Nel worked within the justice system as an educational consultant with families in problematic situations. She joined Child Focus in May 2007 and was responsible for the policy and development of awareness raising initiatives on e-safety. In September 2013, she has moved position to become coordinator of the Project Team. In October 2017, she became Chief Prevention and Development Officer, responsible for all prevention initiatives, via resources or training, and new developments in the Foundation.