Audience-centric approach: when deep data analysis lead to performance

When launching a new campaign, understanding your audience seems obvious. However, it is often predefined during your marketing brief and represents the ideal customer of your client. During the launch of the new A-Class campaign, we have decided to go beyond the original briefing and challenge the described audience. Discover how you can make use of data to adopt a real audience-centric approach and take your campaign performances to the next level.