Discovering Human Insights Together - How Social Media connects Marketers with Consumers to find Inspiration

Let’s face it, most marketers live different lifes than most of their consumers. And, they spend most of their time doing the number crunching behind their brands instead of meeting up with ‘the consumer’ to get to know them and their lifes better. This disconnect results into a lack of consumer knowledge and feeling at the marketing side of a lot of businesses. How can you use social media tools & techniques to solve this issue?