TikTok is certainly the most popular social network of the moment. The application which now has +800M active users has become a must-have for brands in just a few months, especially for those targeting Generation Z and Millenials. We will explain the TikTok phenomenon, present the most influential content creators as well as the most active brands on the platform, especially through influencer marketing campaigns. Finally, we will give the keys to launch successful influencer collaborations on TikTok and measure their impact and ROI.

Sarah Levin Weinberg is the co-founder and CMO of Stellar, an Influencer Marketing company offering services and SaaS solutions for brands, agencies, media, and talent agents. Clients include: LVMH, Coty, RTL, Swarovski, e-Dreams, Disney, WaveMaker by GroupM, Dentsu Aegis Network. OONA.