How we can go further in understanding our audiences on Facebook?

As most of us are on Facebook there is an unparalleled opportunity to understand the things we share, like and need. Facebook offers tools to understand these audiences, but it’s possible to go deeper, and segment with greater accuracy. I will present how it’s possible to identify personas, and build relevant rich criteria so companies can target them.

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Simon McDermott is a serial entrepreneur and one of the SoPRISM business partners. He has worked with a series of start-ups as co-founder, director, advisor, supporter or investor. He’s been using his business development skills acquired while working with Cisco Systems and Intel Corporation to help those start-ups to seize the market opportunities with maximum efficiency.