Christophe Chantraine

Christophe Chantraine


Head of Media Strategy
Ogilvy & Social.Lab


Fanta Flavours: when ATL meets BTL.

Fanta is leader within fruit based sparkling beverage category. Using social, TV, OOH and experiential marketing, we made Fanta more relevant for Belgian teenagers and got them taste various flavors it has to offer. Ultimately we've driven ‘mixity’ across the range of Fanta by letting teens discover which Fanta fits which moments in their lives, ultimately driving frequency. Discover a 360° campaign thanks to a very Social First approach!