Tips, tricks & tactics for social media success. By now every organization knows that it has to bet on social media but only few really know how to successfully set up an actionable approach and effectively execute on social channels. Mostly organizations don’t really have a clear strategy or lack the know how on successful execution. During this one day masterclass, Nick Vinckier reveals all his tips, tricks & secrets regarding social media strategy and tactics: the high level clouds & dirty dirts of social media.

The masterclass is divided into two parts:

Clouds: setting up an actionable strategy for success on social media of your company 

In the morning we will set up the social media strategy for your company using the proven frameworks of Duval Union Consulting. Aligned with the company objectives, we’ll guide you through the several social media objectives and KPI’s and translate this into a concise approach for your company. Ultimately we’ll take a look at the social media governance and your content strategy.

Dirts: tips, tricks & hacks to execute the strategy of your social media

In the afternoon, Nick will reveal all his secrets to optimize the impact of your social media efforts. How do you set up the most effective posts? How to do advertising in an effective way? How do you reply on social media? What is your tone of voice? How do you story tell? All based on the 7C’s of Social Media: capture the attention, convince your leads, convert your customers, communicate with stakeholders, control your initiatives, care about your followers and collaborate with potential ambassadors.

Main takeaways:

- Inspiration: you’ll get inspired to do more and better on social media

- Education: Nick will teach you all his best practices on both strategy and execution

- Activation: during the day you’ll actively set up your own strategy and get activated to accelerate immediately after the full day

Recommendation:

"I met Nick at a Master Class in Brussels and was immediately impressed. Not only he possesses immense knowledge in his field, he's also eloquent in sharing those. His easy style made the participants comfortable and his lucid style of presentation made the session extremely enjoyable. I recommend following a one day masterclass with Nick to every one who wants to start with or accelerate on social media."

Jaideep Chakrabarty (International Football Business Institute)