Jean-S├ębastien Struyf

Jean-S├ębastien Struyf

Omnichannel Consultant in pharmaceutical sector

MediQuality


How to leverage data in your digital campaigns

Where everyone is talking about “big” data, one might evaluate whether today in Pharma we are leveraging enough “normal” data! When surveying which data Pharma is using to better plan and steer brand activities, an important gap exists between what is used and the data that are available to them. In the meantime, digital channels are generating even more opportunities to leverage data… Jean-Sebastien will explain how, while leveraging data from digital channels, pharma can significantly improve customer experience and engagement and build differentiation more efficiently in a world of high competitiveness.


Jean-Sebastien is an all-round business man, pragmatic and passionate in improving processes & people and in delivering results. He started in finance and build up his career in a couple of pharmaceutical companies, such as Novartis and BMS, over the last 25 years in a range of commercial and strategic roles in Belgium and in Europe to build his current competence level.  “Helping human beings to get a superior experience of life” No matter the role, the grade and the title of your job, it generates an incredible return. This works both in business as in private life! Married, 5 wonderful kids and many other activities in sports (marathons, hiking, skiing) and charity are making his journey even more colorful!

Finally, as a co-owner of Advelox he will shortly set up a new solution to bring patients closer to their doctors.