Guy Brits

Guy Brits

Managing Director

Apotex


How digital could multiply pharmaceutical industry creativity: example of a challenger from the generic industry, in the roll out of its strategy

In Belgium, Apotex wants to take the lead in the providing of pragmatic but of innovative value-added services like customized newsletters, online market research, online purchase platforms and apps to support the patient in good use of drugs and to improve drug adherence.  During his speech, and through 4 different practical cases, Guy Brits will show audience how to be active in digital in just a few clicks, obtain results... and generate useful insights from the dat gathered.


Guy Brits is a biochemistry engineer with an additional master degree in safety. Before he started in the pharmaceutical industry he worked at the VUB with a focus on the production of radionuclides and research on NMR contrast agents. He worked for several leading pharmaceutical companies like Bayer, Novartis and Pfizer in different marketing and sales functions. He joined Teva where he combined marketing & portfolio and business development functions. He joined Apotex as general manager in 2013 and transformed the company to a challenger in the generic industry.