Dimitri Anne

Dimitri Anne

Consultant financial services

GfK


The importance of understanding customer and/or patient journey for the pharmaceutical industry

Did you know 1 in 6 euros spent by consumers on over the counter medication was spent online in 2017? Dimitri Anné from GfK Belgium will deep dive into the behavior of the digital consumer when it comes to OTC and healthcare. During his presentation, he will share with you the role of ‘Doctor Google’, the impact of digital on the patient journey and the status of OTC e-commerce in Belgium.


Dimitri ANNE is working with GfK as a Consultant since October 2015 and with primary focus on both the healthcare industry as financial services. He has over 15 years of experience in Market Research, and worked with various market research agencies in Belgium on a broad range of topics (innovation, customer experience, shopper, …).