Jurgen De Baerdemaeker

Jurgen De Baerdemaeker


IM Associates

The why, what and how of big & small data in pharma marketing and sales

Jurgen is a Commercial Engineer from the Catholique University in Leuven.

He founded IM Associates in 1998 and specialized within the healthcare industry since 2003 with the development of the Customer Value Management methodology for commercial organisations active in Healthcare.  His main focus areas are commercial structures and multichannel go2market models with doctors, veterinary surgeons and pharmacies as main stakeholders, organizational productivity, performance management.

Today, Jurgen is responsible for the International projects of IM Associates within the Animal Health, CHC and Ethical business units.  He set-up the organization design projects for BI CHC Seask and LATAM region.