Effective education is vital to improving health outcomes. Healthcare provider demand remains high for participation in onsite scientific meetings and events as part of their professional education. But they more and more shift towards digital tools and digital channels. Starting from market data, Wojtek will discuss how young physicians and HCPs are looking for medical education, what is the format they prefer and how this affect their behavior. Based on his own experience, Wojtek will also present some cases coming from the Medtube platform, which is particularly attractive for young physicians.