Céderic Penny

Céderic Penny

Digital Consulting Lead


Enabling digital transformation across MMS teams - from challenge to opportunity

How can a pharmaceutical company in today’s digital world ensure Marketing, Sales and Medical staff (MMS) are maximizing their potential? How can they seamlessly work together, and benefit from each other’s activities to achieve their individual goals? What are some best practices, and which technology can play a pivotal role? During this slot, you will discover how companies can break the silos between Marketing, Medical staff and Sales Reps using digital platforms. Learn how technology transforms MMS roles into customer experience designers. You will also understand why and how the role of Sales Reps becomes even more crucial and elevated in the multi-channel realm, in contrast to all current industry trends. It is an important evolution that Sales, Marketing and Medical Staff need and can prepare for, moreover as Sales Reps need to balance between “Promotion” and “Education”.


Céderic is a Digital Business Consultant with a strong track record in the pharmaceutical and communication services industries. He is highly skilled in steering change across all levels of an organization. With his team, Céderic drives digital transformation and extreme customer centricity for Adagio’s clients. Adagio is specialized in enabling data-driven customer experiences, with a major focus on life sciences and high tech.