5 Million people cut their tv cable cord in the US since 2010. At the same time Youtube has over 1 billion UV per month. 50 Million users are watching video on their mobile phone. This has profoundly change the way information is shared. Before, news sharing was One to Million, today it is Million to Million. But does it mean that the game is over for broadcasters? Sekoff think not as opposed to the Music Industry, broadcasters are active in finding solutions.

  

According to Sekoff, the solution stand in one word “LIVE”. What evolution has enabled on the web is interaction, engagement and people empowerment. If you want to embrace that with TV, the only solution is to do everything LIVE! If you are not live you can’t make full use of the community and generate engagement.

  

At the Huffington Post, they embraced that vision fully (http://live.huffingtonpost.com). All their shows are now live and people can actually interact from their living room through their computers’ camera. Their results are mind blowing, engagement is going through the roof and the platform has incredible success.

 

So no, online video is not killing TV, it’s just that TV needs to adapt radically and not be limited to the living room screen.