- You can’t expect full attention all the time. Ambient content is part of a content strategy

- Internet archives everything that is published… so far. There is no sense of emergency to consume content. With disposable media (e.g.: snapshat), you create content intended to disappear. Content that won’t be archived might have a higher value perception.

- Big data: everyone focuses on personal data but aggregated data might be (one of) the next big thing(s), especially in the health (data collected by sensors to fuel the pharmaceutical industry) or energy (imagine the data collected by Nest).

- Net neutrality is in danger. (Some) Governments already censor the internet based on commonly admitted ideas of what is wrong. What starts with child protection or xenophobia might evolve to more arguable topics which would lead to the “balkanization” of the web, a non-transnational web.

- Design becomes as important as tech or finance. In the multi-device world, the design can’t be the afterthought anymore.

- Desire for anonymity and willingness to be less digitally addicted might change the way we want to interact with brands and content.

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