Welcome to the 1st Digital Pharma Summit
Pharmaceutical companies now understand they will have to adapt to the changes brought by digital technology. It’s their entire business models that, eventually, might be impacted by the digital revolution, drifting them more and more away from product companies to become services companies. It’s not science fiction; these changes happen now. Mobile communications, big data and analytics, cloud and the Internet of Things are among the innovations that now transform the healthcare industry in the ways they have already transformed the and banking, media and retail industries. Of course, pharma marketing is and will deeply impacted. This unique conference will help you understand what is at stake, how does this changes affect you and how you can take benefit by surfing on these trends. From vision to practical cases, with physician & patient perspectives, you will come back home with new ideas and perspectives that will guide your action, in 2017 and beyond.
Agenda: 12.30 PM - 6.30 PM