PROMOTE OR EDUCATE?

THE NEW COMMUNICATION CHALLENGES FOR PHARMACEUTICAL COMPANIES
 

The pharmaceutical industry’s communication strategy to the medical profession, including the patient, has evolved considerably in the last two decades. Digitalisation is obviously at the heart of this (r)evolution by facilitating direct outreach to the public but it is only one aspect of it. True fund trends, echoing equally important societal trends, affect how Big Pharma communicates. But that's not all! Health-related issues (increasing interest in the patient and the growing importance of chronic diseases), R&D techniques (the advent of Big Data, personalized treatments) and other aspects contribute to this revolution.

While the offer has changed significantly, the doctor's request has also greatly changed focusing increasingly on the content he seeks, willingly swinging between different contents and looking for “efficiency”. Pharmaceutical companies and other stakeholders are not left out. Between "supply" and "demand", between "promotion" and "education", a world is changing ... The third edition of this Digital Pharma summit will feature this.

Don’t miss this unique afternoon

CONFIRMED SPEAKERS

15 renowned and international speakers will be sharing their experience and insights about Digital Pharma strategies.

 Lionel Reichardt
Lionel Reichardt

Founder

Pharmageek

 Jan Vertriest
Jan Vertriest

Health Policy Manager

MSD

 Pierre De Nayer
Pierre De Nayer

CEO

MediQuality/Medscape BeNeLux

 Benoit De Nayer
Benoit De Nayer

Founder

ACTITO

 Patrick Depauw
Patrick Depauw

CEO

Social Seeder

 Alexander Börve
Alexander Börve

Founder & Medical Officer

First Derm by iDoc24

 Paul Simms
Paul Simms

Chairman

eyeforpharma

 Christa Van der Toorn
Christa Van der Toorn

Founder & Digital Transformation Consultant

TinQwise

 Benoit Luizet
Benoit Luizet

General Manager

ViVio

 Wojtek Dolkowski
Wojtek Dolkowski

CEO

MEDtube

 Franck Le Meur
Franck Le Meur

President

TechToMed

 Paul Willers
Paul Willers

Managing Director

Medicom Medical Publishers

 Gabor Gyarmati
Gabor Gyarmati

Founder

Quercus Consulting Group

 Céderic Penny
Céderic Penny

Digital Consulting Lead

Adagio

 Denys Malengreau
Denys Malengreau

Digital Consultant

Reputation 365