PROMOTE OR EDUCATE?

Communication from the pharmaceutical industry to the medical profession (and to the patient) has evolved considerably in the last two decades. The advent of digital has obviously been at the heart of this (r)evolution, facilitating or making it possible, but it is only one aspect of it. True fund trends, echoing equally important societal trends, affect how Big Pharma communicates. But that's not all ! Health-related issues (increasing interest in the patient as such, the growing importance of chronic diseases), R&D techniques (the advent of Big Data, personalized treatments), and other aspects contribute to this revolution.
 
But while the offer has changed significantly, the doctor's request has also greatly changed, much more demanding on the content he seeks, willingly swinging between different contents, and looking for “efficiency”. Pharmaceutical companies and other stakeholders are not left out. Between "supply" and "demand", between "promotion" and "education", a world is changing ... The third edition of this Digital Pharma summit will feature this.  

 

Don’t miss this unique afternoon

CONFIRMED SPEAKERS

14 renown speakers will be sharing their experience and insights about Digital Pharma strategies.

 Lionel Reichardt
Lionel Reichardt

Founder

Pharmageek

 Jan Vertriest
Jan Vertriest

Health Policy Manager

MSD

 Pierre De Nayer
Pierre De Nayer

CEO

MediQuality/Medscape BeNeLux

 Benoit De Nayer
Benoit De Nayer

Founder

ACTITO

 Patrick De Pauw
Patrick De Pauw

CEO

Social Seeder

 Alexia Baum
Alexia Baum

PR Account Manager

Ogilvy Social.Lab Brussels

 David Cocker
David Cocker

Executive Vice President

Anju Software

 Michael Brandreth
Michael Brandreth

Vice President

Medscape

 Franck Le Meur
Franck Le Meur

President

TechToMed

 Wojtek Dolkowski
Wojtek Dolkowski

CEO

MEDtube

 Denys Malengreau
Denys Malengreau

Digital Consultant

Reputation 365

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